In this episode of In Her Land, hosts Carrie Aguilar and Mara Kamat sit down with Madison Riddell, President of VividFront, to explore her nine-year journey from unpaid intern to executive leadership. Madison shares how hands-on experience across every part of the business shaped her results-driven leadership style, why direct communication builds trust, and how a people-first culture drives sustainable growth. She also reflects on how motherhood has deepened her empathy and reshaped her priorities, while offering insights on modern marketing strategy, balancing AI with creativity, and leading with persistence, clarity, and heart.